Freshly Ground Insights (FGI) moves in

Freshly Ground Insights (FGI) has successfully established itself in the well-developed and cluttered South African Consumer Research Industry. Its success to date is attributable to its commitment to the employment and development of quality people, particularly previously disenfranchised individuals, its innovative data collection methodology, and its ownership by strong empowered organizations, giving it access to resources and networks that have allowed it to successfully compete with the older, established research companies in the market.